When a consumer is
enticed by an item and they desire it, they sometimes gain tunnel vision and think
only of the purchase. When it involves large sums of money, a consumer cannot
be as impulsive. So if the salesperson detects certain emotions or facts, they
may take advantage of you be sure not to show these signs when negotiating with
the jeweler.
These are bad
signs:
a) Strong emotional
attachment for the product, like you are "totally in love" with it.
b) Desperation, like you have to purpose to her tomorrow because she is leaving
the country for career purposes for 2 months.
c) Price sensitivity, like you have a lot, a lot of money.
d) Lack of education on this diamond purchase which is why
we strongly recommend reading the tutorials and articles provided to you.
So be prepared,
set some limits or boundaries in budget, and as hard as it might be, try to
brush up on your negotiation skills before try to close the
deal with your jeweler, without having your emotions interfere.
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